UX Design & Art Direction

Image: Website KidsClub.org

Boys & Girls Clubs of San Francisco

Great Futures Start Here.

I oversaw art direction for web and print assets in alignment with brand/identity guidelines. In addition, I managed planning and execution of a project to develop microsites and landing pages using phased implementation, including defining site architecture, creating storyboards, and preparing front end and back end documentation.

Led and managed teams working on web development and print collateral design projects.

Established web marketing and public relations strategy, defined constituent email cycle, facilitated product marketing, and built robust online presence though social media, website, and digital advertising.

Expanded online giving database by 10%, boosted web performance by 60%, and improved organic search engine results by 30%; increased page views by 25% by adapting UI for new technologies.

Role Web Administrator, UX, UI, Development, Database Migration, Wordpress, Email

Launch Website
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Following short-lived stints as a photographer and philanthropist, Paul Voglewede has co-created on and off /line artworks seen at Barcelona and Mexico City, curated exhibitions of Contemporary Art and Culture Center (Caixa Forum), and published a regular column in Neo2 magazine (Barcelona).

He now lives and works in San Francisco and does ramdom work for Caucho and Jaxsta.

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