UX Design & Art Direction
I created the visual design, content, and architecture for the company's website to convey the value proposition of a new product (Jaxsta) targeting B2B customers, including reframing messaging to align with the current business model.
Defined iterative release process with Phase 1 concluding with launch of responsive interim pages to provide foundation for full site deployment in Phase 2.
Role Art Director, Senior Designer, BrandLaunch Website
Following short-lived stints as a photographer and philanthropist, Paul Voglewede has co-created on and off /line artworks seen at Barcelona and Mexico City, curated exhibitions of Contemporary Art and Culture Center (Caixa Forum), and published a regular column in Neo2 magazine (Barcelona).
He now lives and works in San Francisco and does ramdom work for Caucho and Jaxsta.