UX Design & Art Direction

Image: Website Tunrpoint.io

eDriving

Worldwide Leader in Driver Training & Risk Reduction

As Sr. Art Director, I led a holistic UI/UX practices to deliver cohesive and scalable design system, along with implementation of value-based design improvements for a web and mobile product. I was a staunch evangelist of integrating user-driven development practices across all phases to produce a user-centric UX following Scrum and iterative design processes.

Delivered innovative UX that resulted in doubling of conversion rates on top product landing pages. Created complex prototypes to simulate UI/UX for mobile and desktop applications.

Acted as trusted partner to UX Head of Design, CMO, CEO, product, editorial, and engineering resources from initial proposal through deployment phases. Aligned UX with product goals and managed UI architecture, hierarchy, and visual design while effectively balancing business requirements, stakeholder expectations, and design practices.

Role Sr. Art Director, User Experience, Information Architecture, User Interface Design, Web Design

Launch Website
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Image: eDriving Facebook landing page
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Image: Image: eDriving ux
Image: eDriving ux
Image: eDriving ux
Image: eDriving ux
Image: Image: eDriving ux
Image: Image: eDriving ux

Following short-lived stints as a photographer and philanthropist, Paul Voglewede has co-created on and off /line artworks seen at Barcelona and Mexico City, curated exhibitions of Contemporary Art and Culture Center (Caixa Forum), and published a regular column in Neo2 magazine (Barcelona).

He now lives and works in San Francisco and does ramdom work for Caucho and Jaxsta.

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