UX Design & Art Direction
I oversaw the ecommerce site, product inventory, rebranding, UI design, front end development, project management, online marketing strategy, advertising, collateral design, and organizational development.
Assisted in developing modeled direct mail marketing campaign engine to drive offers to 90K+ customers based on segmentation and rate comparison, dramatically increasing response rate from 2% to 21%.
Increased user interaction and items purchased per visit by 45% with creation of web-based marketing campaign in conjunction with managing POS and corporate branding.
Role E-commerce Manager, UX, Design, Development, Database AdministratorLaunch Website
Following short-lived stints as a photographer and philanthropist, Paul Voglewede has co-created on and off /line artworks seen at Barcelona and Mexico City, curated exhibitions of Contemporary Art and Culture Center (Caixa Forum), and published a regular column in Neo2 magazine (Barcelona).
He now lives and works in San Francisco and does ramdom work for Caucho and Jaxsta.